PowerView® Automation

Program your window treatments so that they adjust themselves automatically, creating the perfect room ambiance morning, noon and night.

Sheer Shades

Learn more about Hunter Douglas custom window sheers, including our shadings and privacy sheers. Innovative, light-diffusing sheers. Your trusted source for window treatments.

Cellular Shades

Cellular honeycomb shades from Hunter Douglas. An energy-efficient design that traps air in distinct pockets to help keep your house cool in the summer and warm in the winter.

Roman Shades

Custom-made fabric Roman Shades by Hunter Douglas, combining the look of soft folds with the ease and convenience of a shade. Custom-crafted.

Roller Shades

The Hunter Douglas roller shades & solar screen shades collections offer excellent light control and a clean, stylish look in a range of fabrics and materials.

Woven Shades

For a warm, natural look our Hunter Douglas Woven Wood Shades collection of window treatments transforms sunlight into captivating design statements. Choose yours today.

Vertical Shades

Find the right custom vertical shades for any room in your home. Search our most popular window shades.

Wood Blinds

From controlling light to their stylish, sleek look, wood blinds have been a favorite among homeowners for decades.

Metal Blinds

Find the perfect metal blinds for any room in your home. From controlling light to their stylish, sleek look, metal blinds have been a favorite among homeowners.

Vertical Blinds

Discover Hunter Douglas customized vertical blinds featuring elegant styling and translucency in a large selection of colors, treatments, and textures. Lifetime guarantee.

Shutters

Hunter Douglas custom window shutters provide superior light control and privacy with classic styles, long-lasting finishes, and exceptional craftsmanship.

Drapery

Choose from timeless and on-trend fabrics, including lofty textures and alluring jacquards, artisanal embroideries and luminous sheers.

Light Enhancing

Enjoy the beauty of natural light and make any space more captivating, with the following light-enhancing shades.

Room Darkening

Want a darker room for better sleep or optimal movie binging? These shades and drapes help block light at the window.

Energy Efficient

Live comfortably and save energy with these shades. Designer to keep a room warm in the winter and cool in the summer.

Door Coverings

Manage natural light and add privacy with these window treatments that work well for sliding-glass and patio doors.

Sound Absorption

Create a quieter, more relaxing room with these window treatments, which help absorb sound, reducing exterior noise.

Top-Down Bottom-Up

For privacy and natural light, position shades from the top, bottom or both. These shades have this feature available.

PowerView® Automation Sheer Shades Cellular Shades Roman Shades Roller Shades Woven Shades Vertical Shades Wood Blinds Metal Blinds Vertical Blinds Shutters Drapery Light Enhancing Room Darkening Energy Efficient Door Coverings Sound Absorption Top-Down Bottom-Up

Custom Bedding

We create one-of-a-kind custom bedding designs.

Drapery & Valances

Add the perfect finishing touch to your windows.

Fabrics

Choose from our large selection of fabric colors, patterns and textures.

Motorized Window Coverings

Enjoy the convenience of motorized window coverings.

Upholstery

We offer re-upholstery services for all furniture styles.

Window Covering Measuring & Installations

Our measuring and installation service will ensure an exact fit for your window coverings.

Custom Bedding Drapery & Valances Fabrics Motorized Window Coverings Upholstery Window Covering Measuring & Installations

All Design Ideas

See current and past decorating ideas from our 'Fresh Ideas' Newsletter.

Fall Tablescapes

Shades vs Drapes

Bathroom

See window covering solutions for privacy and moisture-resistance.

Bedroom

See window covering solutions for privacy and room darkening.

Home Office

See window covering solutions for light filtering and glare control.

Kitchen

See window covering solutions for a variety of needs and kitchen styles.

Living Room

See window covering solutions for light filtering and UV protection.

Media Room

See room darkening window treatments for your media room.

Nursery & Kids Room

See child-safe window coverings for baby nurseries and kids rooms

Angled Windows

See blinds and shades for angled, sloped, and triangle-shaped windows.

Arched Windows

See blinds and shades for arched, half-circle or half-moon windows.

Bay, Bow, Corner Windows

See blinds and shades for bay, bow and corner windows.

French Doors

See shutters, blinds and shades for French Doors.

Sidelights

See blinds and shades for sidelight windows.

Sliding Glass Doors

See blinds and shades for patio and sliding-glass doors.

Skylights

See blinds and shades specifically suited for skylights.

Large Windows

Panel-Track Blinds

Picture Windows

Automated

See all options for automated blinds and shades.

Blackout

See our options for blinds and shades that best control light.

Energy Efficient

See blinds and shades that help save energy at the window.

Light Filtering

See blinds and shades for light filtering and UV protection.

Child and Pet-Friendly

See blinds and shades that are safer for children and pets.

Cordless Energy-Efficient Shades

All Design Ideas Fall Tablescapes Shades vs Drapes Bathroom Bedroom Home Office Kitchen Living Room Media Room Nursery & Kids Room Angled Windows Arched Windows Bay, Bow, Corner Windows French Doors Sidelights Sliding Glass Doors Skylights Large Windows Panel-Track Blinds Picture Windows Automated Blackout Energy Efficient Light Filtering Child and Pet-Friendly Cordless Energy-Efficient Shades

PowerView® Automation

Shades

Sheer Shades Cellular Shades Roman Shades Roller Shades Woven Shades Vertical Shades

Blinds

Shutters Drapery

Featured

Light Enhancing Room Darkening Energy Efficient Door Coverings Sound Absorption Top-Down Bottom-Up

Products

Custom Bedding Drapery & Valances Fabrics Motorized Window Coverings

Services

Interior Design Ideas

All Design Ideas Fall Tablescapes Shades vs Drapes

Blinds & Shades by Room

Bathroom Bedroom Home Office Kitchen Living Room Media Room Nursery & Kids Room

Blinds & Shades by Window Shape

Angled Windows Arched Windows Bay, Bow, Corner Windows French Doors Sidelights Sliding Glass Doors Skylights Large Windows Panel-Track Blinds Picture Windows

Blinds & Shades by Function

Automated Blackout Energy Efficient Light Filtering Child and Pet-Friendly Cordless Energy-Efficient Shades

Vignette® Modern Roman Shades by Hunter Douglas

Provenance® Woven Wood Shades by Hunter Douglas

Silhouette® Window Shadings by Hunter Douglas

Get Help Finding Your Perfect Shade

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Custom Blinds, Shades, Shutters and Drapery

VISIT OUR STORE

Providing beautiful, quality work since 1953, Rowland's Upholstery Plus is one of Fernandina Beach's great success stories. We offer custom-built upholstered furniture, blinds, shades, draperies, carpet and more! We take pride in our finished products and in satisfying our customers. Come visit our store today!

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MEET ROWLAND'S TEAM

Rowland's has been family owned and operated for over 60 years. The brother and sister team of Wallace Rowland and Arlene R. Rowland are the current owners of Rowland's Upholstery Plus, and they are the third generation of Rowland's in the business. We serve both individual and commercial clients.

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OUR SERVICES

Rowland's custom builds upholstered furniture - sometimes using only a customers picture or photograph or even just a description. We re-upholster everything from antique pieces to boat and airplane seats. We also provide custom window treatments, including Hunter Douglas blinds, shades and shutters. Contact us today for an appointment!

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ENJOY A FEDERAL TAX CREDIT!

Save up to $1,200 on eligible Hunter Douglas Duette® Honeycomb Shades as part of the federal tax credit that supports the purchasing of energy-efficient products.

Prioritize energy efficiency as you consider interior home updates, with the largest portfolio of window treatments eligible for the federal tax credit, without compromising style.

Woman sitting in chair near Duette blinds

living room with black staircase

New possibilities for a better quality of life

Live comfortably and save energy with shades designed to keep a room warm in the winter and cool in the summer.

Our blinds don't just look good. Each style is carefully thought out to add something extra to your daily life.

Learn More

Technology & Automation

With PowerView® Automation, you can schedule window treatments to open and close when you want them to. Available on almost all of our solutions, PowerView is also compatible with smart home systems.

More About PowerView

IPhone, tablet, smart watch, and Hunter Douglas Pebble

Hunter Douglas Portfolio Brochure

Enjoy 65 pages of fresh takes, creative ideas and smart solutions for your windows with our online brochure. It's the ideal introduction to Hunter Douglas window coverings, available at Rowland's Upholstery Plus.

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WE ARE YOUR LOCAL HUNTER DOUGLAS DEALER

Rowland's Upholstery Plus offers a large selection of custom Hunter Douglas window treatments, including sheers and shadings, honeycomb shades, shutters, horizontal blinds, vertical blinds, Roman shades, roller shades, and woven wood shades.

We serve the Northeast Florida and Southeast Georgia areas.

Please contact us, and let us know how we can help you.

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INTERIOR DESIGN IDEAS

Bathroom Lighting

Discover tips to create a well-lit bathroom oasis with task, ambient, and accent lighting, plus moisture-resistant window treatments for managing natural light.

Creating a Home for Entertaining

Create the perfect entertaining space with these tips to keep guests comfortable and the fun flowing.

Window Treatments for Tall Windows

Explore stylish window treatments for tall windows, like vertical sheer panels, gliding panels, and sheer shadings. Enjoy natural light, privacy, and UV protection, with the convenience of smart motorization and custom fitting.

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We're here to help and answer any questions you may have.

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